As part of the brand's collaboration with Sony Entertainment, Coca Cola Zero has launched a limited-edition collectible glass bottle to celebrate the release of the new Bond film, Quantum of Solace. Coke Zero, dubbed "bloke coke" is being renamed on the limited-edition bottles as Coke Zero Zero 7 and is primarily aimed at the male market. The bottle is exclusively available in Harrods from 25 October as part of the store's Bond promotion. The sleek black design was created by Attik and draws inspiration from the iconic James Bond gun barrel sequence, which opens every Bond movie. The design features Coke Zero's red and black brand colours, the Bond gun barrel, silhouettes of Bond girls and the characteristic Bond pose, gun-in-hand. "This is an amazing opportunity to be part of the James Bond phenomenon. Our iconic glass bottle for 'Coke Zero' lends itself perfectly to a Bond style accessory; the infamous curves of the bottle are the perfect complement to the legendary Bond imagery and a fitting way to mark the release of the film," says Coca Cola GB brand director Bobby Brittain. This is the first major international collaboration for the Coca-Cola Zero brand since its launch in 2006.