Fashion and footwear brand Firetrap has introduced a bespoke shoebox that also doubles as a bag. Popper fastenings transform a simple shoebox into a bag with two types of handles for different carrying options.

Roar Creativity was commissioned to design a new box for Firetrap's new Autumn/Winter shoe collections. The innovative ShoeBoxBag was inspired by the movement away from single-use plastic bags and unnecessary packaging.

"Surely if you have to put your shoe box into a carrier to take it home then the original design of the box is flawed and needs to be improved upon," says Roar Creativity creative director Paul Nathan.