Footwear retailer Schuh has launched its autumn/winter P-O-P campaign with a window installation recreating a shingle beach scene at its flagship store on London's Oxford Street. The campaign, called Forever Young, was created by London based agency ROAR Creativity. It divides the retailer's collections with graphics depicting letters spelling "Schuh" made out of climbing frames for the casual collections and letters inspired by a vintage carousel for the formal collection. Product ranges are displayed in the windows in weathered wooden crates that complement the main graphics. Additional P-O-P elements including window banners and product backboards support the campaign around the store.